--- title: IRPA MAKES IT MATTER description: Maakt dat het raakt is de overall belofte van communicatiebureau SowiesoHelder. Communicatie met impact door 22 communicatieprofessionals. Dit is Irpa! image: https://blog.sowiesohelder.nl/hubfs/irpa_featured2.jpg --- [SowiesoHelder Communication agency](https://sowiesohelder.nl/en) - [Home](https://sowiesohelder.nl/en/) - [Work](https://sowiesohelder.nl/en/work/) - [About Us](https://sowiesohelder.nl/en/about/) - [What we do](https://sowiesohelder.nl/en/services/) - [Blog](https://blog.sowiesohelder.nl/en/) - [Contact](https://sowiesohelder.nl/en/contact/) - en - [NL](https://blog.sowiesohelder.nl/irpa-maakt-dat-het-raakt) ![IRPA MAKES IT MATTER](https://blog.sowiesohelder.nl/hubfs/swsh-blog-images/Irpa_Header_2560x730.jpg "IRPA MAKES IT MATTER") - June 23 , 2020 - in MAKES IT MATTER Makes it matter is the overall promise of SowiesoHelder. Communication with impact! It is something we work towards every single day, with a team of 22 communication professionals. Each in their field of expertise. How? We tell you in our new series. With this time:   # IRPA MAKES IT MATTER **Who:** Irpa Allard **What:** [Concept & Strategy](https://sowiesohelder.nl/en/services/strategie-concept/)     ## **WHAT IS YOUR ROLE?** “In short, telling stories. And making that story matter, continue and activate. This could mean by using a concept or campaign, a stand-alone project, or from a long-term strategy. What do you want this story to convey? What does it tell about your brand? What are the goals that you aim to achieve? And how do you create that impact on your target audience? Before we even think in means and channels my focus lies at the strategic content. This we translate into a concept and then to a creation/content.”   ## **How do you make it matter?** “Sure, the term strategy has a bit of a theoretical, boring image, but I think I add a lot of dynamic to it by being who I am. Intense is a word that suits me well. Intense in energy, with a lot of love for this field and always full of conviction. You won’t overlook me in a project team :-). I will never do, think of, or propose something I don’t believe in myself. I think clients would notice that. Furthermore, I always look more as to who the receiver is than the sender. You don’t gain much from communication that you send, but you do from the communication your target audience receives. And by that, I mean receives: being open for it, that triggers, that incites… So, have it matter.”   ## **What are you working on at the moment?** On various projects, and that is what makes it job so much fun. I meander from brand to brand and from tool to tool all week. With the common denominator being that it has to have an impact. This week I, together with some colleagues, am working on a [television commercial](https://sowiesohelder.nl/en/services/video/commercials/), a brand awareness plan, a content strategy, an anniversary campaign and, a best practices video concept. And yesterday we had a pitch for a [scrollytell](https://sowiesohelder.nl/en/scrollytelling/), which is also a beautiful way of telling a story. *There is never a dull moment.”*   Next time: **[NICKEY](https://blog.sowiesohelder.nl/en/nickey-makes-it-matter)** **MAKES IT MATTER** His story about UX-design ## Share this article [mailto:?subject=IRPA%20MAKES%20IT%20MATTER&body=https://blog.sowiesohelder.nl/en/irpa-makes-it-matter](mailto:?subject=IRPA%20MAKES%20IT%20MATTER&body=https://blog.sowiesohelder.nl/en/irpa-makes-it-matter) ![Picture of Irpa](https://blog.sowiesohelder.nl/hubfs/irpa.jpeg) ## Questions about this article? [Contact Irpa](mailto:irpa@sowiesohelder.nl) ## Also read our other stories ![HESDY MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/featured-hesdy-1.jpg?width=1500&name=featured-hesdy-1.jpg) 04 December MAKES IT MATTER - 04 December - MAKES IT MATTER - ### HESDY MAKES IT MATTER - **Who: ** Hesdy Doest [Read more](https://blog.sowiesohelder.nl/en/hesdy-makes-it-matter) ![JUAN MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/featured-juan-2.jpg?width=1500&name=featured-juan-2.jpg) 01 December MAKES IT MATTER - 01 December - MAKES IT MATTER - ### JUAN MAKES IT MATTER - **Who: ** Juan Carlos Espinosa Agudelo [Read more](https://blog.sowiesohelder.nl/en/juan-makes-it-matter) ![NICOLE MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/nicole-featured-2.jpeg?width=1500&name=nicole-featured-2.jpeg) 20 November MAKES IT MATTER - 20 November - MAKES IT MATTER - ### NICOLE MAKES IT MATTER - **Who: ** Nicole van Kesteren [Read more](https://blog.sowiesohelder.nl/en/nicole-makes-it-matter) ![image](https://blog.sowiesohelder.nl/hubfs/swsh-layout/logo-sowiesohelder-white.png) - [HOME](https://sowiesohelder.nl/en/) - [WORK](https://sowiesohelder.nl/en/work/) - [WHAT WE DO](https://sowiesohelder.nl/en/services/) - [ABOUT US](https://sowiesohelder.nl/en/about/) - [CUSTOMERS](https://sowiesohelder.nl/en/clients/) - [BLOG](https://blog.sowiesohelder.nl/en/) - [CONTACT](https://sowiesohelder.nl/en/contact/) - Suikersilo-Oost 2 - 1165 MS Halfweg - +31 20 623 90 06 - [info@sowiesohelder.nl](mailto:info@sowiesohelder.nl) [Privacy Statement](https://sowiesohelder.nl/privacy-statement/) [Disclaimer](https://sowiesohelder.nl/disclaimer/) [Terms and conditions](https://sowiesohelder.nl/algemene-voorwaarden/) © SowiesoHelder Communication agency 2020 Opens an external site in a new window