---
title: NICKEY MAKES IT MATTER
description: What makes it hit is the overall promise of communication agency SowiesoHelder. Communication with impact by 22 communication professionals. This is Nickey!
image: https://blog.sowiesohelder.nl/hubfs/nickey-featured.jpg
---

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- June 30 , 2020
- in MAKES IT MATTER

Makes it matter is the overall promise of SowiesoHelder. Communication with impact! It is something we work towards every single day, with a team of 22 communication professionals. Each in their field of expertise. How? We tell you in our new series. With this time:

 

# NICKEY MAKES IT MATTER

**Who:** Nickey Kramer

**What:** UX-designer and online project manager

 

 

## **WHAT IS YOUR ROLE?**

“As I’m a user experience designer it is my task to create a positive online user experience for websites, apps, games and other software. This is done by conducting user research, developing prototypes, making interactive designs, and designing a user interface. Besides that, I also oversee various online projects and when issues arise, I solve these with the help of my colleagues.“ 

 

## **HOW DO YOU MAKE IT MATTER?**

“To design the most fitting user experience I try to see things from the visitors’ perspective. After that, I extensively test the design with users and change things according to the feedback I receive. For me, the most important thing is that I give the client a ‘wow’ feeling and make them proud of the result. Only if that happens the design is successful. After having, for example, launched a website, I analyse the data to make aimed changes and optimise the website. With a [higher number of visitors](https://sowiesohelder.nl/en/services/digital-inbound/webbooster/website-traffic/) or [higher conversion rates](https://sowiesohelder.nl/en/services/digital-inbound/webbooster/increasing-conversion/) being the main goals.” 

 

## **WHAT ARE YOU WORKING ON AT THE MOMENT?**

“We designed an online tool for consultants. Consultants visit companies to give them advice. This tool can help them directly give fitting advice, as it calculates everything with the entered data. For another client, we have renewed their entire website. It is a platform with one main website and 30 sub-websites. Currently, we are analysing the website step by step and apply changes where needed. This results in a vastly improved number of visitors with a growth of 20% and also a 34% growth in subscriptions.”

 

Next time:  
**[SIMON](https://blog.sowiesohelder.nl/en/simon-makes-it-matter)**  
**MAKES IT MATTER**  
His story about video

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## Questions about this article?

[Contact Nickey](mailto:nickey@sowiesohelder.nl)

## Also read our other stories

<https://blog.sowiesohelder.nl/en/hesdy-makes-it-matter>

![HESDY MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/featured-hesdy-1.jpg?width=1500&name=featured-hesdy-1.jpg)

 04 December

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- 04 December
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[Read more](https://blog.sowiesohelder.nl/en/hesdy-makes-it-matter)

<https://blog.sowiesohelder.nl/en/juan-makes-it-matter>

![JUAN MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/featured-juan-2.jpg?width=1500&name=featured-juan-2.jpg)

 01 December

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[Read more](https://blog.sowiesohelder.nl/en/juan-makes-it-matter)

<https://blog.sowiesohelder.nl/en/nicole-makes-it-matter>

![NICOLE MAKES IT MATTER](https://blog.sowiesohelder.nl/hs-fs/hubfs/nicole-featured-2.jpeg?width=1500&name=nicole-featured-2.jpeg)

 20 November

MAKES IT MATTER

- 20 November
- MAKES IT MATTER
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- **Who: ** Nicole van Kesteren

[Read more](https://blog.sowiesohelder.nl/en/nicole-makes-it-matter)

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