WILLIAM
MAKES IT MATTER

Who: William Elegeert

What: Digital & Inbound marketing

WHAT IS YOUR ROLE?

“Provide direction for online communication. Making sure it is easy to let content play an important role in the online tools we facilitate. The strength of organic online is very powerful when you use your website, blog, events, social media, and paid media to achieve it. Together with my team, we come up with fitting solutions to create online value for the intended target audience. The inbound mindset is to help. This is why you can find me consulting just as easy as coordinating. Just like a spider in a web.”

HOW DO YOU MAKE IT MATTER?

“For this inbound way of working, I pay a lot of attention to SEO and SEA, personas, and reports covering the performance of online. I also make sure that our clients are ‘media corporations’, who can communicate with their target audience in the easiest way. Furthermore, I make sure that by using marketing automation it will be easier and more predictable to make it matter to them. As a generalist with a head-on hands-on mentality, I know the online tricks of the trade. How do I make it matter? I will always help you get further. Using a solution. Or, with an even better question.”

WHAT ARE YOU CURRENTLY WORKING ON?

“This variates a lot. It ranges from developing a body of knowledge institution to a reservation system for swimming pools. The development of an online tool, optimising the JSON requests for a financial service provider, and the optimising of Google Ads for an employment agency. And of course, the various Inbound Marketing projects. It helps tremendously when I can undertake something I haven’t done before. You could say I’m always learning something new. It indeed seems quite busy, but deadlines don’t scare me much: what doesn’t kill you, makes you stronger!”

Next time:
EVA
MAKES IT MATTER
Her story about concept & strategy