10 ADVANTAGES OF INBOUND MARKETING
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Yesterday we visited … The HubSpot Academy
Inbound Marketing iS....1. Client-orientated People that are good listeners are often seen as good participants in a conversation. This is also the case at Inbound Marketing. The challenge of a prospect is the main focus in Inbound Marketing. Organisations with an Inbound mindset help potential clients answer their questions. It is up to the prospect to decide if your product or service is the right solution.
2. Focussed on the target audience By focussing on the wishes, questions and demands of your target audience, you can get to know the prospect better. With regards to Inbound, this means engaging in conversations and thoroughly researching your target audience. The portaying of Buyer Personas makes for an image of the ideal prospect. After gathering more information about current and new clients you can change the Buyer Personas periodically. This way you remain close to your target audience.
3. Inexpensive By shifting the focus to Inbound Marketing the organisation doesn’t need to purchase expensive external media channels such as radio, television, print or online advertising. The majority of marketing is found on organic channels. By generating traffic to these organic channels, you guide your visitors (prospects) to your website and social channels in an inexpensive way.
4. Durable In the traditional forms of advertising there is a blunt principal: ‘invest your money and they will show your message to a specific group of people’. And eventually, when you run out of budget, nobody will see your message anymore. It is a long-term strategy, but once you’re easily found online you will benefit from that for a long time. It asks for patience, but at a certain moment, Inbound Marketing will work for you.
5. Efficient The prospect will decide when and how he or she searches for specific information. This can be every moment of the day and from every device. Inbound Marketing capitalizes on 24/7 perfectly and makes sure you, as an organisation, always have the relevant information ready.
6. Initiative at the client In the digital day and age we live in, a prospect won’t let them be told something immediately. For starters, he or she will go online to search for solutions, products and/or services. According to research done by HubSpot over 70% of the clients’ journey takes place without any contact with sales. An organisation with an Inbound mindset can make sure that the initiative comes from the prospect and not the sales team. By implementing marketing automation tools, you consistently generate quality leads for the sales team.
7. Data-driven content The chance to grab onto the relevant questions arises by creating data-driven content. In an early stage, you (the expert) can answer those questions. This directly makes the content valuable for a prospect. No matter which phase of the clients’ journey you’re in, as an expert in the industry you always share useful information. Through frequently monitoring and analysing the data, you create more insights into the behaviour of prospect, and you can optimise your buyer personas.
8. Binding Companies that have an Inbound mindset like to tell about all aspects of their organisation. This makes the organisation both internally and externally transparent. To make this happen internally everyone must be up to date on the corporate story of the organisation. Regardless of the role, positions and/or responsibilities, everybody should be able to give the same answers to the same questions. Unequivocal on the mission/vision and main values, the working method of the organisation, which clients we serve and what they mean to the organisation.
9. Authority and thought leadership When you’re thinking of sports shoes Nike or Adidas immediately spring to mind. When thinking about a soda brand, Coca Cola will be the first you think about. Why? Because these brands are leading within their industry. By investing in your position as a ‘thought leader’ you create authority. You do what you do best and that is why the product and/or service that the organisation offers is the one for a specific challenge set by the prospect.
10. Brand Awareness Last but not least: people love to send valuable content to others. You can find countless content creation models to create content. They all lead to the same goal: creating relevant online content. Especially for social channels, it is important to make ‘snackable and shareable’ content. Hence you can call it functional regarding multiple domains. No matter the communication channel it is shared from, quality content can provide ‘online word of mouth advertising’.
The significant benefit of Inbound Marketing is that it shows what type of content will be made. Making it able for an organisation to effectively show where, among others, your content marketing and client processing is headed. There are countless advantages and arguments to point out; overall the purpose is to create an inbound mindset, whereby you work from the needs of the prospect or client. Together you will end up with the ultimate solution for whatever challenge it may be.
Want to discuss Inbound marketing with the inbound team of SowiesoHelder? Don’t hesitate to contact us through the underlying form. |
