How to create a consistent brand experience across all online channels
What distinguishes KLM and Heineken from other brands? Or Rituals, Coolblue? Exactly, a rock-solid brand experience. One that you feel and experience as a customer. A brand experience that fits the organization to the core. An experience that customers want to be part of. Because nowadays organizations don't get by with just sending out an attractive advertising message. No, nowadays the target group buys an experience. A lifestyle. The organization and the story behind the brand are more important than ever. For this to succeed, it is important that the brand experience is consistent. But how do you get that done?
FIRST OF ALL,