Makes it matter is our overall promise. Communication with impact! It is something we work towards every single day, with a team of 21 communication professionals. Each in their field of expertise. How? We tell you in our portrait serie. With this time:



Who: Erwin Schmidt

What: Digital Director


WhAT IS your ROle?

"As Digital Director, I am responsible for the online team together with colleague William. With all the combined expertise of the team, we help clients realise their digital ambitions: from digital performance to web optimisation and growth in reach. My role is quite broad and enterprising: from the daily management of the team to client meetings. In addition, I think along about the creative-technical solutions for our clients and I am the spider in the web in their implementation. I liaise between clients, colleagues and external partners. That makes my role dynamic and the work varied."


HOw do you make it matter?

"I try to get to the heart of the matter and identify with the client in order to get the online objectives clear. Making complex issues simple. Translating ideas and strategy into surprising web solutions. With a little help from 'data'. Making choices within budget and efficiently coordinating the disciplines of strategy, design and technology. In no-nonsense language, with short lines, and a hands-on approach."


What are you working on at the moment?

"Very diverse assignments with diverse goals. We are currently developing a new corporate website for a financial consultancy, and we have just completed a scrolling website for an international manufacturer. We are making life easier for a temporary employment agency by creating an automated link between two systems, and we are launching a marketing tool for subsidy advice. And I was just working on a quote for the development of a web application."

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