The fact that a good communication strategy is important speaks for itself. But how do you achieve a good strategy? We often make the mistake of acting to fast without first having a thorough plan. Most of the time this prevents you from reaching your goal, simply because you haven’t thought about your plan good enough. A shame.
FOLLOWING THE CORRECT STEPS
A good strategy can make or break your plan. With the use of the correct steps and not skipping any, you can reach that strategy. At every step you make choices, and whilst doing so you have to ask yourself why. Why are you choosing for A, and not for B or C? Asking yourself why is essential. At numerous points within the process, you can mess up by not thinking about why you’re making the choices enough. Why, why, why – that is all it’s about. Why this message? Why this target audience? Why this tool especially? Invest time in your strategy, because this time will pay its dividends. We promise you that.
CURIOUS TO KNOW WHAT OUR PLAN IS THAT WILL LEAD TO A SOLID COMMUNICATION STRATEGY?
