The 5 rules of thumb for a successful brand campaign
At the basis of many strong, well-known brands lies a successful brand campaign. With these campaigns, you communicate by using various touch points, the ideal of a brand. The unique aspects come forward in various campaign assets. The sum of these creations contributes to an enhanced brand experience. A successful brand campaign makes it matter. A purposeful story that triggers your target audience. But what makes a brand campaign successful? These 5 rules of thumb will get you started.
Rule of thumb 1: