A company film is the ideal business card. Your pitch. The moment to target your audience with a purposeful message. Ensure that your business story matters to the target audience. A great company film will put an organisation on the map. It opens the door to new opportunities. In a sense, it is a short introduction of the purpose, motivation and added value of a business to its clients. Hence why the client must be intrigued by the film. To do so there are a couple of dos and don’ts you must keep in mind. We have put together a list of our tips for a great company film.
Dos for a great and successful company film
Tip 1: Keep the company film brief and concise
A company film is the business card for your business. The first moment of contact. So, a company film must be straight to the point. The briefer the better. Don’t dive into the contents too much, which makes it feel tedious, but give a purposeful pitch about your organisation. Show what added value your services or products have for your clients. Share this in an attractive and approachable way.
Tip 2: Show, don’t tell
As an organisation, you have a specific goal and vision. There are things you excel at. Be proud of that and use it to your advantage. Instead of talking about this, show what you’re worth through a company film. It allows the viewer to draw their conclusion. After all, the viewer must be interested in what you’re offering. And if it is relevant to them. Be authentic and honest in your company film.
Tip 3: Show faces in the video
Whether the target audience chooses you or one of your competitors is greatly influenced by a social factor, trust. Give people a look behind the scenes. Show faces. Who makes up the backbone of your organisation? Always be clear when you’re dealing with emotion and vision. Persuade by simply being yourself. After all, it all revolves around people.
Don’ts when making a company film
Tip 4: Don’t be boastful
If you need to scream too hard, chances are you don’t have much to tell. Of course, you should be proud of yourself, but this should be based on a goal and vision. Nothing wrong with a bit of pride. It is a beautiful emotion. But don’t let it get the best of you. People see through that, which prevents you from achieving what you were set out to achieve. So, make sure you tell the truth. To do so, communication and content must be close to the business.
Tip 5: Don’t make the company film too informative
Don’t get me wrong, you want to show what you stand for. What you excel in. What you have accomplished. But make sure it doesn’t end up in a tedious film full of information. Research the wishes of your target audience and show them that. Keep it brief and concise and thus to the point.
Tip 6: Don’t make it disingenuous
A film that evokes the viewer’s emotion does well, but don’t make it disingenuous. When the story is too heavy, the emotion can feel intrusive, which has an adverse effect. Of course, emotion is welcome in the film, but it needs to happen to the viewer. Because you must keep in mind, the film revolves around the target audience.
Start working on a company film?
Do you want to make your company film after reading these tips? It can be an overwhelming process. You need to set the right tone, give a brief and purposeful view of your business and be attractive to look at. The approach of SowiesoHelder makes sure that your business takes a more creative path. Together we will come up with the best story for your company film. We serve as a sounding board. And that is important, as great storytelling in a video can connect people to your business. Combine that with our years of experience with producing film we will make a company film that makes it matter.
Interested in making a company film? Don’t hesitate to contact us. We’d love to help you! Or read more about the making of a company film.
